Marketing & Events Coordinator
- CRS
- 16/05/2025
- Calgary, AB, Canada
The Marketing & Events Coordinator at Centurion Canada plays a vital role in enhancing brand visibility and engagement within the Canadian market by aligning local marketing efforts with Centurion’s global strategy. This position leads the execution of social media strategies, content creation, and tailored marketing campaigns that highlight Centurion’s capabilities in emissions reduction and equipment rental. This role collaborates closely with internal stakeholders and teams to produce impactful, localized content that resonates with Canada’s energy and sustainability sectors.
In addition to digital marketing responsibilities, the role includes planning and executing trade shows, sponsorships, and other industry events to elevate Centurion’s presence across the Western Canadian market. The Coordinator is also responsible for analyzing marketing performance, researching industry trends, and ensuring that all initiatives reflect Centurion’s commitment to safety, efficiency, and sustainability. This Calgary-based role demands creativity, organization, and a deep understanding of regional market dynamics.
Responsibilities
- Develop and implement social media strategies tailored to the Canadian market across platforms like LinkedIn and industry-specific channels.
- Work with stakeholders within the business to create engaging, market-relevant content to highlight Centurion’s energy, environmental stewardship, and equipment rental solutions capabilities.
- Manage community interactions, responding to inquiries, fostering engagement, and building Centurion’s brand within Canada.
- Design and execute Canada-specific marketing campaigns to raise awareness about Centurion’s services, including equipment rental and workforce support.
- Collaborate with the marketing team to produce localized content, such as case studies, blog posts, and news updates, showcasing Centurion’s expertise in Canada’s energy and decommissioning sectors.
- Work with graphic designers and content creators on multimedia assets to reflect Centurion’s Canadian initiatives and values.
- Track and analyze social media performance specific to Canadian audiences, providing insights on content effectiveness and engagement.
- Optimize campaigns based on analytics, ensuring that marketing activities support Centurion’s growth objectives in Canada’s critical industries.
- Conduct research on Canadian market trends, industry changes, and competitive positioning in oil & gas and renewable energy sectors.
- Ensure content and strategies reflect Centurion Canada’s commitment to safety, efficiency, and sustainability, tailored to regional priorities and regulations.
- Plan and coordinate events, trade shows, and sponsorship activities to promote company offerings.
- Coordinate logistics, marketing materials, and on-site presence for maximum impact.
Qualifications
- Business Diploma or Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 2 years’ experience in marketing and event coordination/planning.
- Graphic design experience is an asset.
- Demonstrated experience in social media management and digital marketing, preferably with knowledge of Canada’s energy sector.
- Excellent communication skills with a knack for creating regionally relevant, compelling content.
- Proficiency in analytics tools for performance tracking and optimization.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinker with a results-oriented mindset.
- Knowledge or interest in Canada’s oil & gas, decommissioning, and renewable sectors (preferred).